Tomb Raider

The very anticipated arrival of Tomb raider has finally arrived this week. released on 5th March it was an instant hit with the market.  This was down to the highly popular franchise of Tomb Raider games previous.  The new Tomb Raider was developed by Crystal Dynamics being the fifth one this time.  when designing the new Tomb raider, the creators had grown up with this game so felt so did the game as well.  the new game has been revamped with a new brand image.  The main character Lara Croft has been given a whole new image, it is a more bold and gritty style than the old style with her short shorts and boob tube. The image below here shows the new modern tomb raider lara croft, she now has khaki pants. This image was the release photo of the new Lara. she is shown here with a pistol, pick axe and a long bow.  The game has come a long way from its first game on the Playstation 1.
 The new image has done a lot of growing up when in development. Her new gritty image has been highly popular among fans,  she has now become some kind of warrior survivor as she explores new regions in the game.  the story is surrounded by Lara who is search of old relics, as she is on a ship there is a major storm at port and the ship gets destroyed, she is shipwrecked and washed up on a uninhabited island away from the rest of the survivors.  This game has been highly anticipated and is already making huge profits for its developers.  the game is being sold at a remarkable £32.00.  This price for the new game is surely going to entice old and new gamer`s to it as for a brand new game and for one as popular as the Tomb Raider franchise it is most certainly a bargain, games that first come out with a huge franchise behind it are usually marketed at a £49.99 and above market so for the price of £32.00 it is definitely a bargain for anyone who is interested. Tomb raider has been virally marketed.  It has not been shy to advertise around city centers such as on the side of public buses.  word of mouth on blogs via the internet are also to pay for its profound popularity as it was a well waited for game, following on from previous games in its franchise.  Many blogs have been founded that are solely dedicated to The Tomb Raider brand.  New information on the game was always posted there so fans would then go on to share this information which would get passed around multiple websites.  overall Tomb Raider is a success, one for its franchise being a popular one, and also down to the fact it is a new modern take on the once immature Lara Croft, so the new more gritty Lara is a definite success.